Confident Asset Decisions. Safer Operations. Higher Utilisation.
Software and consulting for asset intensive organisations. Digitising equipment management across energy, healthcare, and heavy industry to improve productivity, utilisation, safety, and management of change.
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Give your assets a voice
Reduce bottlenecks, increase asset utilization and control workflows with our Automated workflow and real-time asset tracking software.
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Customer Story
Motive Gains Cross-Department Efficiency and Scalable Forecasting with AssetVoice™
"Through collaboration with AssetVoice™, Motive has further enhanced and digitalised its internal processes. Motive's investment in the upgraded AssetVoice™ functionality has led to significant cross-departmental efficiency gains. The semi-automated and digitised system allows for scalability through improved forecast reporting capabilities. Motive can more effectively manage utilisation of equipment, rapidly responding to client requirements."
David Leith, Head of Business Improvement and Assurance at Motive Offshore Group
AssetVoice™ by the Numbers
20K
Assets Tracked
3M
Asset Utilization Days Tracked
$300M
Asset Revenue Tracked Across 64 Countries
200K
Asset Reservation Days Tracked
The Business Impact of AssetVoice™
Stop asset loss before it happens
Assets go missing undetected — and by the time anyone notices, the cost is already sunk.
AssetVoice™ triggers instant alerts the moment an asset leaves a designated zone or changes status unexpectedly, so you can intervene before losses accumulate.
Locate any asset in seconds
Teams waste hours physically searching for equipment across sites, warehouses, and vehicles.
A single search returns the exact location, current status, and last movement of any asset — no phone calls, no guesswork, no wasted journeys.
Pass audits without the panic
Compliance records are built manually, filed inconsistently, and only scrutinised under audit pressure.
AssetVoice™ builds a tamper-evident maintenance and movement history automatically — so when auditors arrive, your records are already complete.
Deploy what you have — buy less
Assets sit idle in one location while the same item gets ordered elsewhere, because nobody knows real utilisation.
Live utilisation data across every site shows what's available, what's overdue for return, and where underused assets can be redeployed before you spend on new ones.
One source of truth for every team
Maintenance, operations, and finance track assets in separate systems — creating gaps, duplication, and conflicting reports.
AssetVoice™ gives every department a single shared view of each asset's status, location, condition, and history — eliminating the reconciliation overhead.
Cut costs with data, not assumptions
Procurement, maintenance scheduling, and budgeting are driven by gut feel or outdated spreadsheets — leading to overspend and avoidable breakdowns.
AssetVoice™ surfaces patterns across your entire asset base so you can schedule maintenance proactively, time procurement precisely, and eliminate waste.
Who AssetVoice™ Is Built For
Every team that touches an asset has a different problem. AssetVoice™ solves all of them.
Operations Manager
You're accountable for asset performance across multiple sites, but the data you need is split across systems, arrives late, and never tells the full story.
AssetVoice™ gives you a live, unified view of every asset's location, status, and utilisation — so you can act on what's happening now, not what happened last week.
- Real-time asset location and status across all sites
- Proactive alerts before losses or delays occur
- Operational dashboards shared across maintenance, finance, and field teams
Finance Lead
You're under pressure to control asset spend, but procurement decisions are based on assumptions — because nobody can show you what's actually being used or where.
AssetVoice™ exposes real utilisation data so you can redeploy underused assets, time purchases precisely, and justify every capital decision with evidence.
- Utilisation reports to justify or defer capital expenditure
- Full cost history per asset for accurate depreciation and budgeting
- Fewer emergency purchases driven by unplanned breakdowns
Maintenance Specialist
You spend more time reacting to breakdowns than preventing them — because you don't have visibility of asset condition until something has already failed.
AssetVoice™ tracks maintenance status and movement history for every asset, so you can schedule work proactively, prioritise the right jobs, and keep audit records complete automatically.
- Maintenance history and condition tracking per asset
- Workflow-driven service schedules and compliance checklists
- Tamper-evident records ready for inspection at any time
How AssetVoice™ Gets Deployed
A simple 6-step process to digitise asset tracking and control workflows.
1. Asset Tagging
Every asset is physically verified and tagged with an RFID, Barcode, or QR code label — creating a unique, scannable identity for each item before it enters the system.
2. Hardware Install
Automated readers are fitted at doorways and key locations to capture asset movement passively. Handheld RFID, Barcode, and QR scanners are paired with tablets for manual checks and inventory counts in the field.
3. Configure Locations
Your tracking structure is mapped in AssetVoice™ — warehouses, buildings, rooms, zones, and vehicles are all defined so every movement is recorded against the right place.
4. Configure Workflows
AssetVoice™ workflows are tailored to your operations — mapping each stage of an asset's life, defining who gets notified, and setting the permissions that govern who can do what.
5. ERP Integration
AssetVoice™ connects to your existing systems — SAP, IBM Maximo, Sage, Salesforce, and others — via secure RESTful APIs, so asset data flows automatically without manual re-entry.
6. Rollout & Training
AssetVoice™ is deployed to your teams with hands-on, role-specific training — so everyone is confident tracking, monitoring, and managing assets from day one.
One Platform, total Integration.
AssetVoice™ has a secure restful web API that is fully compatible with other ERP systems for Finance, Maintenance and Sales.
Security Built into AssetVoice™
Enterprise-grade controls to protect data, secure access, and maintain accountability across every AssetVoice™ workflow.
SSL Encryption
All traffic is protected in transit with SSL, helping ensure sensitive operational and asset data remains encrypted between users and the platform.
Two Factor Authentication
Strengthen account security by requiring a second verification factor in addition to passwords, reducing risk from compromised credentials.
Cyber Essentials Certified
Cyber Essentials is the UK Government's minimum standard of cyber security, developed by the NCSC. AssetVoice™ is certified against its five technical controls — firewalls, secure configuration, user access control, malware protection, and security update management — to protect against the most common internet-based cyber threats.
OAuth Authentication
AssetVoice™ uses OAuth-based token authentication to verify users and control secure access to platform features and APIs. Tokens are passed securely between client and service, helping ensure only authorised users and applications can access protected resources.
Granular Role Based Access Controls (RBAC)
Define permissions at detailed role level so users only see and act on the data and workflows relevant to their responsibilities.
Audit Logging
Full audit trails capture user activity and key events to support investigations, compliance reporting, and transparent governance.
RFID Asset Tracking & Control
Explore how AssetVoice™ uses RFID technology to deliver real-time asset visibility and streamline management of change processes. Improve accuracy, reduce manual tracking, and maintain full control over your assets with a smarter, more efficient system.
Frequently Asked Questions
Answers to the most common questions about AssetVoice™.
What problems does AssetVoice™ solve?
AssetVoice™ helps organisations solve day-to-day asset management issues including lost equipment, poor asset visibility, manual recordkeeping, audit stress, avoidable downtime, and inefficient asset utilisation.
It gives teams one live source of truth for asset location, status, and history so decisions are faster, safer, and more cost-effective.
Who is AssetVoice™ best for?
AssetVoice™ is designed for asset intensive organisations where multiple teams depend on accurate asset data, especially operations, maintenance, and finance.
It is particularly valuable for businesses managing assets across multiple locations, high-compliance environments, and complex maintenance workflows.
How quickly can AssetVoice™ be deployed?
Deployment speed depends on estate size and workflow complexity, but implementation follows a clear six-step process: tagging, hardware setup, location mapping, workflow configuration, ERP integration, and role-based training.
Most organisations begin seeing operational value early in rollout, with measurable gains increasing as adoption expands.
Does AssetVoice™ integrate with our existing systems?
Yes. AssetVoice™ connects with enterprise platforms such as SAP, IBM Maximo, Sage, Salesforce, and other systems through secure RESTful APIs.
This allows data to flow automatically between systems and avoids duplicate manual data entry.
What types of assets can be tracked?
AssetVoice™ can track a wide range of physical assets including tools, equipment, critical spares, portable devices, rental fleets, and safety-critical items.
Assets can be identified with RFID, Barcode, or QR labels depending on operational needs.
How does AssetVoice™ help with compliance and audits?
AssetVoice™ automatically records asset movement and maintenance activity, creating a tamper-evident history for every asset.
This means audit evidence is always available, reducing last-minute manual collation and improving confidence during inspections.
What security and certifications does AssetVoice™ have?
AssetVoice™ includes SSL encryption, OAuth-based authentication, role-based access controls, two-factor authentication options, and full audit logging.
The platform is also aligned with Cyber Essentials technical controls for strong baseline cyber protection.
How can AssetVoice™ help us reduce costs?
By exposing real utilisation data, AssetVoice™ lets you redeploy underused assets before buying new ones, schedule maintenance proactively (avoiding costly emergency repairs), and time procurement precisely based on actual demand patterns.
Most customers cut unnecessary asset spend and avoid unplanned downtime within the first year of deployment.
What training is provided for users and administrators?
We provide role-specific onboarding and guidance during implementation and as your usage expands. Training covers operational users, platform administrators, and stakeholders so everyone adopts confidently.
Support and best-practice guides are available throughout your journey so you get the most value from AssetVoice™.
How do I request a tailored demo?
Use the Get In Touch form to share your sector, current challenges, and target outcomes. Our team will prepare a walkthrough focused on your workflows so you can evaluate fit, value, and implementation approach with your stakeholders.
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History
Asset Workflows was formed as part of a Management Buyout from ABL Group, formerly Add Energy AIM service.
2004
Peter Adam was a founder of the original AIM company (Latent Ltd.) in 2004, providing consulting services across global energy companies such as Shell, delivering significant milestones in Operational Excellence and Safety Assurance. These services continued to expand across Energy, Mining, Manufacturing, Defence and Healthcare.
2019
The business was awarded the Queen’s Award for International Trade, recognising the global reach and impact of our asset management consulting services across Energy, Mining, Manufacturing, Defence and Healthcare.
2023
We launched our award-winning AssetVoice™ software to the market, initially with energy service companies and swiftly moving into Healthcare due to demand. We were awarded a national framework agreement by NHS Commercial Solutions.
2026
We acquired the AssetVoice™ software and migrated the team from ABL Group with private investors from the UK and Australia.
Meet the Team
Leadership focused on practical digital transformation and measurable operational outcomes.
Peter Adam
Managing Director
Peter Adam BSc. (Hons), HND (Merit), Burgess of Aberdeen, a founding member of the business, presently the Group Managing Director for Asset and Integrity Management division overseeing the global operations of AIM. Peter has over 25 years of experience in the international energy sector, 3 years in manufacturing, and 2 years in defense, specializing in the fields of Business Performance Improvement, Operational Excellence, Digital Solutions, Process Safety, Reliability, Maintenance and Integrity for companies globally.
Peter's focus is the performance improvement of businesses through incorporating best standards in Operational Excellence, and Operations Readiness and Assurance, with skills in modelling, benchmarking, RCM, RCA, and asset integrity. Peter has proactively lead and developed the ABL AIM by creating a customer focused apolitical culture who can then concentrate on delivery. Peter's key strengths include business strategy and intuition which has led to high growth time and time again resulting in the Queen's Award for Enterprise International Trade in 2019.
These achievements only been possible through selecting, empowering and motivating a multi-disciplined, multiskilled team and delivering innovative client solutions such as industry-proven benchmarking and analysis software tools creating uptime, safety and process improvements. Peter now influences the industry through white papers, speaking, panels at conferences and by advising and presenting to Energy industry leaders and politicians across the global markets. Adaptability to situations and personal integrity are what have helped Peter to achieve his goals.
Hossein Abbas Ghavimi
Technical Director
Hossein manages global teams to build software that helps customers digitally transform their organizations. By digitizing manual processes and collecting high quality data this enables customers to move to data driven decision making.
He has 17 years of experience as a product manager, data architect and R&D manager. He has saved customers over $200M across 100 data projects and 3 SaaS products.
He is the Product Manager for AssetVoice™, delivering a 5% increase to asset utilisation for customers and tracking over $100M in revenue. He has supported ZymeFlow and Motive to adopt AssetVoice™ and roll this out to their organizations.
Previously he was the Product Manager and Data Architect for Effio™, delivering 300% ROI for customers on their data transformation, migration and build projects. He supported Shell in adopting Effio globally to support their migrations from SAP to SAP S/4HANA.
He was also the data lead for the largest maintenance build project in the world with BP, transitioning 2 million equipment tags and associated data from Maximo to SAP.
Dr. Ahsan Jawad
Senior Digitalisation Expert
Dr. Ahsan Jawad is an Industry 4.0 strategist and digital transformation specialist who helps organisations turn digital ambition into measurable business outcomes. With international experience across Oil & Gas, Renewable Energy, Telecommunications, and Healthcare, Ahsan works at the intersection of technology, strategy, and commercial delivery.
Ahsan specialises in consultative digital solutions sales and the deployment of cloud-based asset tracking SaaS platforms. He has supported organisations in building intelligent operational workflows that enhance asset visibility, efficiency, and decision-making across industries including Oil & Gas, renewables, healthcare, and rental services. His work includes guiding clients through technology adoption, from solution design and implementation of digital solutions to client onboarding, user training, and organisational change management to ensure successful and sustainable digital transformation.
His work spans digital strategy development, SaaS solution deployment, technical consulting, and stakeholder engagement across complex B2B and B2G environments. By bridging innovation with practical implementation, Ahsan enables organisations to optimise processes, enhance decision-making, and build resilient, future-ready operations.
Ahsan's doctoral research focuses on Industry 4.0 implementation challenges and digital maturity assessment. His research develops strategic frameworks and diagnostic tools that support organisations in successfully implementing digital technologies and overcoming transformation barriers.
Passionate about innovation, sustainability, and the future of industry, Ahsan is dedicated to helping organisations translate strategy into action and unlock the full potential of digital transformation.
Andrew Kandiah
Healthcare Partnerships Director
Andrew Kandiah is a Board-level Operational Leader and Commercial Transformation Specialist, spearheading digitally-enabled continuous improvement and step change innovation across technology-focused sectors, including Healthcare IT.
He manages complex change programmes and major M&A initiatives including designing and delivering high impact buy and build strategies; champions operational excellence cultures to drive sustainable growth at all stages of organisational evolution; leverages multi-faceted knowledge of future-proof technologies to optimise processes and mobilise resources; and capitalises on deep understanding of international regulatory frameworks to guarantee effective corporate governance.
Our Board
Our board provides strategic governance, market insight, and long-term direction to support sustainable growth and innovation.
Ian Spenceley
Chairman
Ian Spenceley is a highly accomplished Executive and a recognised leader of projects, operations, maintenance, reliability and operational excellence.
He is known for his strategic mindset and ability to deliver assured solutions in complex, high-stakes environments.
A distinguished career with prominent global tier one operating companies within oil and gas, petrochemicals, Ian has a proven track record of driving business performance by leading large, diverse, and multidisciplinary teams worldwide.
His expertise encompasses project management, asset integrity, safety case compliance, and process safety, ensuring that all targets are met with stringent safety and process controls.
Ian is also recognised for his exceptional board-level communication and influencing skills, and the organizations strategic decisions.
Andrew Gardner
Non-Executive Director
Andrew Gardner has built a career spanning technology and healthcare and is determined to help organisations deliver health and wellbeing services in a much more innovative way.
While other industries have been transformed, he believes healthcare continues to lag years behind in both the use of technology and commitment to prevention. He believes this must change and is committed to helping facilitate that shift.
Andrew is also concerned about the way planetary resources are being consumed. At Cloud Sustainability, he helps companies improve their understanding and strengthen their approach.
At the same time, he believes entrepreneurs and companies are highly effective at leading change and have a strong imperative to make things happen. Over the last 10 years, he has enjoyed growing companies while improving how services are delivered, and he remains focused on continuing that work.
Peter Adam
Managing Director
Peter Adam BSc. (Hons), HND (Merit), Burgess of Aberdeen, a founding member of the business, presently the Group Managing Director for Asset and Integrity Management division overseeing the global operations of AIM. Peter has over 25 years of experience in the international energy sector, 3 years in manufacturing, and 2 years in defense, specializing in the fields of Business Performance Improvement, Operational Excellence, Digital Solutions, Process Safety, Reliability, Maintenance and Integrity for companies globally.
Peter's focus is the performance improvement of businesses through incorporating best standards in Operational Excellence, and Operations Readiness and Assurance, with skills in modelling, benchmarking, RCM, RCA, and asset integrity. Peter has proactively lead and developed the ABL AIM by creating a customer focused apolitical culture who can then concentrate on delivery. Peter's key strengths include business strategy and intuition which has led to high growth time and time again resulting in the Queen's Award for Enterprise International Trade in 2019.
These achievements only been possible through selecting, empowering and motivating a multi-disciplined, multiskilled team and delivering innovative client solutions such as industry-proven benchmarking and analysis software tools creating uptime, safety and process improvements. Peter now influences the industry through white papers, speaking, panels at conferences and by advising and presenting to Energy industry leaders and politicians across the global markets. Adaptability to situations and personal integrity are what have helped Peter to achieve his goals.
Hossein Abbas Ghavimi
Technical Director
Hossein manages global teams to build software that helps customers digitally transform their organizations. By digitizing manual processes and collecting high quality data this enables customers to move to data driven decision making.
He has 17 years of experience as a product manager, data architect and R&D manager. He has saved customers over $200M across 100 data projects and 3 SaaS products.
He is the Product Manager for AssetVoice™, delivering a 5% increase to asset utilisation for customers and tracking over $100M in revenue. He has supported ZymeFlow and Motive to adopt AssetVoice™ and roll this out to their organizations.
Previously he was the Product Manager and Data Architect for Effio™, delivering 300% ROI for customers on their data transformation, migration and build projects. He supported Shell in adopting Effio globally to support their migrations from SAP to SAP S/4HANA.
He was also the data lead for the largest maintenance build project in the world with BP, transitioning 2 million equipment tags and associated data from Maximo to SAP.
Andrew Kandiah
Healthcare Partnerships Director
Andrew Kandiah is a Board-level Operational Leader and Commercial Transformation Specialist, spearheading digitally-enabled continuous improvement and step change innovation across technology-focused sectors, including Healthcare IT.
He manages complex change programmes and major M&A initiatives including designing and delivering high impact buy and build strategies; champions operational excellence cultures to drive sustainable growth at all stages of organisational evolution; leverages multi-faceted knowledge of future-proof technologies to optimise processes and mobilise resources; and capitalises on deep understanding of international regulatory frameworks to guarantee effective corporate governance.
Locations
Our offices and trusted partner network support customers across Europe, APAC, MENA, North America, and Africa.
Europe
Aberdeen, UK- London, UK
- Southampton, UK
APAC
Perth, Australia- Melbourne, Australia
MENA
Abu Dhabi, UAE
Kuwait City, Kuwait
Doha, Qatar
Dammam, Saudi Arabia
Alexandria, Egypt
North America
Houston, USA
Africa
Lagos, Nigeria